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We are idealists – What if intelligence were first and foremost at the service of the heart?

We are idealists – What if intelligence were first and foremost at the service of the heart?

Paris, April 28, 2026

Hear ye, hear ye! The king of disruptive advertising, the champion of the killer idea, the serial thinker Nicolas Bordas has come up with a new concept: ‘We are Idealists’. And to accompany this new initiative, he’s launching a brand-new podcast. And who has he chosen as his first guest? You’ve guessed it… The founder of our NGO, Frédérique Bedos. We’re honoured and excited 😉

If you’re in a rush, on public transport, or still have 35 emails to open… here’s a quick summary of what was discussed:

  • They’re talking again about the NGO’s 15th anniversary and our ‘Hope Power’ show, which brought together on stage Chris Martin from Coldplay, Mc Solaar, Fatoumata Diawara and so many other artists!
  • They’re discussing intelligence, intuition… the heart – and it feels good!
  • They’re talking about our educational approach, which values every child.
  • They talk about our “adventurous spirits”… yes, indeed.
  • Finally, Frédérique also takes the liberty of asking questions… “What inhabits our imaginations?” and of putting her foot in it: “We’re living in a topsy-turvy world…!”

If you share her point of view, please do let us know – drop us a line!

For those of you reading this who have a spare moment, we invite you to have a listen to these few minutes. Warning: the enthusiasm of the ideas shared is contagious!!!! Finally, as well as being very interesting, the podcast has impeccable sound and picture quality, sure to delight your eyes and ears.

AND… if you really, really don’t have the time, we invite you to follow and support Nicolas Bordas and his team on their social media, because their work is brilliant!

Thank you to all the idealists!
You can watch this first episode right below ⬇️

What if intelligence were first and foremost at the service of the heart? – Frédérique Bedos by We are Idealists

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“Les Amis du Projet Imagine”
Le Projet Imagine – 4 rue Saint-Saëns – 75015 Paris –  France

Your generosity is key to support our mission.

Founded in 2010 by journalist Frédérique Bedos, the NGO of information « Le Projet Imagine » aims to create a movement of citizen commitment with a view to a more inclusive and sustainable society.
Convinced that everyone can activate their power to make the world a better place, it raises public awareness through inspiring films and involves the public in action-oriented programs that are in line with the Sustainable Development Goals as defined by the United Nations.These programs are deployed in schools and increasingly in companies, cities and prisons.
Since 2017 « Le Projet Imagine » is officially recognized by the United Nations.

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